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				| Merchant	Model 
 
 
  
    | Wholesalers and retailers of goods and services. 
    Sales may be made based on list prices or through auction. |  
    |  |  Virtual Merchant -- or "e-tailer", a merchant that operates 
  over the web. | 
    |  |  
    | Catalog Merchant -- mail-order business with a web-based catalog. 
    Combines mail, telephone and web ordering. 
    [srdesignsonline.com] |  
    |  |  Click and Mortar -- traditional brick-and-mortar retail 
  establishment with web storefront. | 
    |  |  
    | Bit Vendor -- a merchant that deals strictly in 
    digital products and services and, in its purest form, conducts both sales and distribution over the web. 
 Manufacturer Model |  |  |  | Back |  
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