There’s a $92 billion ecommerce pie out there – have you grabbed your slice yet? With Pulse Commerce’s intelligent search engine optimization (SEO), you’ll be able to automatically cloud-based inventory management solutionmake your online store more accessible to the leading web search engines. Improve visibility and lower your CPCs with SEO-friendly URLs, even dynamic ones. Within your site, define static and SEO-friendly file names, category, sub-category, content and product pages; stay organized within the business, and stay relevant in searches. The software automatically updates to make sure that your store remains visible and never falls behind the competition. Update and add keywords easily as business needs change; the Pulse Commerce platform uses Google AdWords and Keyword Discovery (Trellian), so integration with existing systems and accurate data are guaranteed. Fast, simple sitemapping ensures your store will appear no matter what, and incorporation with Google Webmaster Tools means that programs you use daily will make it a snap to sell and be seen. Pulse Commerce’s proprietary Auto Optimize algorithm takes all important SEO criteria into account such as product content, relevant keywords, historical and seasonal search term traffic, and competition level, so your budget and ROI will always balance. Create ALT tags for even better visibility, and tie keywords into those tags to stay at the top of search results.

A starting point is to define eBusiness as interaction with business partners, where the interaction is enabled by information technology. This is an accurate definition, but doesn't give us much insight into the excitement surrounding eBusiness and eCommerce. EDI(Electronic Data Interchange) technology has been around since the 1970s, but no one got very excited about EDI. So what does eBusiness have that EDI doesn't, apart from the natural glow of youth? The key change is the information technology available to "enable" business transactions electronically. The Internet has made access to enabling information technology much more widespread, cheaper, more powerful, and more integrated into the enterprise. EDI was about cutting back-office costs (for instance, orders sent from one business partner to another no longer required paper work).

eBusiness is changing the way we do business, at every step in the value chain (initial benefits for manufacturing firms will focus on the supply chain, which is the chain of activities from procuring raw materials, manufacturing the product to finally distributing it). It even beats EDI at its own game: EDI lowered transaction costs making feasible the rapid exchanges of orders in a just in time environment. eBusiness lowers transaction costs to the point where entire new classes of customers and services are profitable. EDI is expensive to set up, and was only used by large companies with their regular business partners; it required a very high level of volume to make sense. eBusiness is cheap, has hundreds of millions of participants already, and reaches into everything a business does. Another key change is people: the workforce is now full of people who are much more familiar with advanced technology than twenty years ago.